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Concept
Attention
Attention is the scarce resource of a mind making tens of thousands of decisions a day. The nature of your attention shapes the nature of your experience, so directing it is a way of shaping someone's reality.
Why it matters
To capture attention is to be handed a trust. You are responsible for what you make people look at, and the honest path is to spend that attention on their behalf, not yours.
Common misconceptions
- That attention is a resource to extract. It is a trust to steward.
- That winning attention is the goal. Deserving it is the goal.
How it connects
- PerceptionAttention decides what is perceived at all.
- DistributionAttention is where distribution lands.
Essays exploring it
Books that shaped my thinking
The books behind this idea will appear here as the shelf grows.
Case studies applying it